MINI IS MORE
LUNA BAR
SERVICES
Product Identity
Art Direction
Social Media Content
Ecommerce
SERVICES
Product Launch
Visual Strategy & Design
Product Video
Social Marketing Videos
Ecommerce Marketing Assets
OVERVIEW
LUNA is a nutrition bar specifically formulated with women’s needs in mind but it’s far more than just a delicious snack. It’s a full-blown movement. K8C, along with the digital teams at Clif Bar and LUNA collaborated to launch two best selling flavors of LUNA Minis, Chocolate Peppermint and Lemonzest.
Working with the team the tagline “Mini is More” was created and quickly became the core concept that was explored on the packaging, product carousels, social media, and web. To emphasize that the Mini is More, the team played with the scale of the elements on the packaging and subtly weaved lemon and peppermint shapes into the background pattern to highlight the delicious flavors and wholesome ingredients that LUNA is known for.
LUNA is a nutrition bar specifically formulated with women’s needs in mind but it’s far more than just a delicious snack. It’s a full-blown movement. K8C, along with the digital teams at Clif Bar and LUNA collaborated to launch two best selling flavors of LUNA Minis, Chocolate Peppermint and Lemonzest.
Working with the team the tagline “Mini is More” was created and quickly became the core concept that was explored on the packaging, product carousels, social media, and web. To emphasize that the Mini is More, the team played with the scale of the elements on the packaging and subtly weaved lemon and peppermint shapes into the background pattern to highlight the delicious flavors and wholesome ingredients that LUNA is known for.
SMALLER SIZE,
SAME DELIGHT
TEAM
Ashley Andrews
Kate Chuang
Julia Mitchell
Mackenzie Mathis
Creative Direction
Art Direction, Graphic Design
Project Management
Video Production