WISDOM FROM
LUNA BAR
LUNA BAR
SERVICES
Marketing Strategy
Social Media Content
Creative Direction
Illustration
Graphic Design
SERVICES
Hand Lettering
Social Marketing Strategy
IG Posts
IG Reels
OVERVIEW
After launching probiotics, Keto Brownie Bites, and Minis during 2020, LUNA wanted to do a social media refresh for summer 2021. The main goal of the campaign was to entertain, delight, and most importantly encourage consumers in post-lockdown life. Knowing that each LUNA bar already features a positive affirmation on the back of the wrapper, K8C took these positive mantras to the next level with a lush hand lettering style to bring some positive vibes to LUNA’s social feed.
OVERVIEW
After launching probiotics, Keto Brownie Bites, and Minis during 2020, LUNA wanted to do a social media refresh for summer 2021. The main goal of the campaign was to entertain, delight, and most importantly encourage consumers in post-lockdown life. Knowing that each LUNA bar already features a positive affirmation on the back of the wrapper, K8C took these positive mantras to the next level with a lush hand lettering style to bring some positive vibes to LUNA’s social feed.
TEAM
Ashley Andrew
Kate Chuang
Julia Mitchell
TEAM
Ashley Andrews
Kate Chuang
Julia Mitchell
Design Direction
Art Direction, Illustration and Lettering, Video Production
Project Management