FLAVORS TO
MIX UP YOUR DAY
LUNA BAR
SERVICES
Marketing Strategy
Social Media Content
Creative Direction
Illustration
Graphic Design
SERVICES
Content Strategy
Content Guidelines
Creative Direction
Style Guide
Ecommerce Banners
OVERVIEW
LUNA is a nutrition bar specifically formulated with women’s needs in mind but it’s far more than just a delicious snack. It’s a full-blown movement. LUNA sustains women so they can play harder, work harder, and break barriers. For this campaign, K8C worked to give a unique character to each bar flavor letting the ingredients tell the story. The result blended real ingredient photography with vibrant colors and illustrations to create a party of flavors that popped off the screen and shelf.
OVERVIEW
LUNA is a nutrition bar specifically formulated with women’s needs in mind but it’s far more than just a delicious snack. It’s a full-blown movement. LUNA sustains women so they can play harder, work harder, and break barriers. For this campaign, K8C worked to give a unique character to each bar flavor letting the ingredients tell the story. The result blended real ingredient photography with vibrant colors and illustrations to create a party of flavors that popped off the screen and shelf.
A PARTY OF
FLAVORS
WHAT'S YOUR
LUNA VIBE TODAY?
LUNA is a nutrition bar specifically formulated with women’s needs in mind but it’s far more than just a delicious snack. It’s a full-blown movement. LUNA sustains women so they can play harder, work harder, and break barriers. For this campaign, K8C worked to give a unique character to each bar flavor letting the ingredients tell the story. The result blended real ingredient photography with vibrant colors and illustrations to create a party of flavors that popped off the screen and shelf.
TEAM
Robert Burns
Julia Mitchel
Kate Chuang
Ashley Andrews
Sam Cunningham
Maren Caruso
Alicia Deal
Sarah Guido-Laakso
Alex Harvey
TEAM
Robert Burns
Julia Mitchel
Kate Chuang
Ashley Andrews
Sam Cunningham
Maren Caruso
Alicia Deal
Sarah Guido-Laakso
Alex Harvey
Art Direction
Project Management
Graphic Design, Illustration
Graphic Design
Animation, Production
Photography
Food Styling
Prop Styling
Content